Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.