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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Know Exactly Who Your Audience Is and Monetization Will Come

In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.

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An ‘Adpocalypse’: Is Google Set to Overthrow Ads for YouTube Creators?

A while back, some major companies pulled their ad spend from YouTube and parent company Google amidst concerns that their ads were appearing alongside hate speech and other controversial content pieces. This boycott of the internet video hosting giant is ongoing, and Google’s Chief Business Officer, Phillipp Schindler, published a public reply in the Google Blog to the boycott which was picked up by numerous news outlets.

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Know Your Fans and Increase Audience Engagement Using FanHero

Celebrities can attract all kinds of fans. But, the real question is: “Who are these fans?” Knowing who your fans are, what they like, when they’re most likely to engage with a celebrity’s content, where they live, and why they became fans in the first place is crucial for any celebrity or PR manager looking to attract more fans and keep older fans engaged with the celebrity’s brand.

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Why Video Live Streaming is the Future of Social Media

Modern audiences continue to change as the technology they use becomes more and more capable. As little as 20 years ago, streaming video content over the internet was considered time-consuming and difficult. But, as technology improved, video streaming started to become faster and easier to do with higher-quality content.

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Why Owning Content and User Data Are Both Crucial to Monetization

If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.

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4 Reasons Influencers Need a White Label Mobile App

Influencers help shape entire industries through their posts on social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and more. They can have millions of followers on their social media accounts, many of whom eagerly await the next bit of wisdom from their hero.

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How Branded Content Can Change Your Online Influencer Community

When most people talk about branding in a marketing context, their first thought is often of some big business that almost everyone knows, such as a major fast food chain or entertainment network. However, maintaining a brand isn’t just for big companies—it’s something that influencers on social media need to keep in mind as well.

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